So I was recently introduced to the new shapewear line created by none other than Kim Kardashian and my immediate reaction was…this is brilliant. Shapewear has always been slightly taboo, that thing we do but never speak about. yet coming from Kim K it suddenly feels so chic, so sexy and completely ok. Once again Kim takes something ordinarily not widely accepted by society and makes it the most coveted thing by all.
Each piece in the collection is well thought out, having specific purpose, for specific body types and a very wide range of skin tones. Personally I think this collection is genius and have several pairs on order. Let me know if this is something you guys would like to see on youtube, maybe a shapewear haul/try on?
I am including a few of my favorite pieces below but there are several more on their site. For me, my problem area is my hips. It’s always the first place I gain whether it’s be water weight or otherwise, and it is an area I’m always self conscious of. For that reason, I love that she has shapewear bodysuits in the line both with leg and without.
Is Kim making shapewear the new Victorias Secret? Well she does have a new cozy PJ line launching in a few days, so all signs point to yes.
What do you guys think of this new brand?
XO,
